History of customisation

History of customisation

"Motorcycles have always been dramatic. They are not for everybody and never will be. This is a product that people can take to an extreme as a means of self-expression." Willie G. Davidson

The Custom Movement we experience today was born out of the Second World War. It was Harley-Davidson® who adapted a number of their bikes to meet the needs of the armed forces - they were loved by many. Following the War, as the economy started to reestablish itself, motorcycles became increasingly popular, riders started using their bikes to express themselves and stand out from the crowd.

At Harley-Davidson® we continue to support this passion today and offer a vast array of Parts and Accessories to inspire you.